At a time when sustainability, environmental protection and conscious consumption are becoming increasingly important, working with local partners is a clear advantage. For retailers, this means higher quality, better traceability and real added value for consumers. At the same time, commissioning small or medium-sized producers preserves and promotes the diversity of regional specialities.
How Maximarkt puts regional suppliers at the centre
In this context, Maximarkt has established itself as a strong partner for local producers and explicitly emphasises the importance of including regional suppliers in its product range and making their products visible. The targeted promotion of these partners not only raises awareness when shopping, but also intensifies the connection between retail and the region. Maximarkt thus offers its customers not only variety and quality, but also a conscious choice: products with short delivery routes, traceable origins and a direct link to the region. This creates a win-win situation: Maximarkt can differentiate itself through regional brands, and producers are given a stable platform to present their high-quality products.
Bräuer - Mühlviertler Naturbäcker: an example of regional enjoyment
An outstanding example of regionality in action is Mühlviertler Naturbäcker Bräuer. The family business has stood for genuine bakery craftsmanship and top quality for generations. Since 1923, natural ingredients have been processed in the in-house bakery, preferably from the region. The organic spelt used comes from Upper Austria and is freshly ground in the company's own mill: a quality feature that you can taste. Bräuer is particularly well-known for its "biscuits with meaning", inspired by the teachings of Hildegard von Bingen.
Overall, the interplay between regional suppliers like Bräuer and a committed retail partner like Maximarkt is an impressive demonstration of how economic, ecological and regional goals can be combined. We find such cooperations #schongenial.
