How Banner has conquered international markets
Banner manufactures starter and energy storage batteries for cars, commercial vehicles, motorcycles and industrial applications. The products are now exported to more than 70 countries, with Europe representing the most important sales market. Furthermore, the company is also active in parts of Africa and Asia. In particular, its close collaboration with the automotive industry has made Banner internationally renowned. Numerous vehicle manufacturers rely on batteries from Upper Austria.
The strong focus on exports has developed over time. More than ten years ago, the proportion of sales abroad was already well over 90 per cent. This makes Banner one of those Austrian industrial companies that supplemented their comparatively small domestic market early on with an international strategy. For export-oriented companies in particular, high product quality is crucial to holding their own against international competition. Banner therefore invests continuously in research, development and modern production facilities.
“Our international focus has been a central component of our corporate strategy for decades. Quality, reliability and innovative strength form the basis for Banner’s global success today,” emphasises Managing Director Werner Töpfl.
Why the future of the battery industry offers great opportunities
Banner Batterien’s international focus will continue to open up numerous opportunities in the future. Issues such as electromobility, modern energy storage and sustainable technologies are driving rising global demand for innovative battery systems. Through ongoing investment in research, development and modern production facilities, the company is actively positioning itself for the future of the market.
We think flagship companies like Banner Batterien are #genius.
