International success through team diversity and strength in exports

Economy & Infrastructure
Banner Batteries, international reach, diversity, export strength, global player
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Photo: ©Banner Batteries

As one of Europe’s leading battery manufacturers, Banner Batteries has been developing and producing high-quality energy storage solutions for the automotive industry, the aftermarket and industrial applications for more than 85 years. From its headquarters in Leonding, the family-run company supplies customers in numerous countries and stands for ‘Made in Austria’ quality, innovative strength and sustainable growth. Its international focus shapes not only the markets in which Banner operates successfully, but also the people who help shape the company’s success on a daily basis.

Diversity as a key to success

Over 770 employees from diverse cultural backgrounds, with varied experiences and perspectives, work together every day at Banner’s 22 branches across a total of 13 countries to develop innovative solutions. This diversity not only enriches our collaboration, but also fosters creativity, openness and a better understanding of international markets and customer needs.

“The diversity of our staff is one of our greatest strengths. Different perspectives enable better decisions, foster innovation and help us to understand the requirements of our international customers even better,” emphasises Managing Director Mag. Werner Töpfl. 

Particularly in an internationally active company, diversity lays the foundation for a corporate culture characterised by mutual respect, openness and a willingness to learn. This gives rise to new ideas and solutions that ensure Banner’s long-term success.

Export strength as a sign of international competitiveness

Banner’s international reach is also evident in its market presence. The company’s products are sold in more than 70 countries and enjoy the trust of customers from a wide range of industries worldwide. Its own sales subsidiaries and a strong network of partners ensure that Banner operates successfully in international markets.

This broad international focus makes the company less dependent on individual markets and lays the foundation for long-term growth. At the same time, requirements and experience from the international original equipment manufacturer (OEM) market are directly incorporated into the further development of products and services.

Succeeding together across borders

The combination of cultural diversity within the company and a strong international market presence makes Banner a successful global player. People from different nations work together to develop products that are in demand worldwide: a #schongeniales model for success that thrives on openness, collaboration and international thinking.

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