When curiosity leads to a new chapter in life

Commitment & interesting facts
School bag campaign, gswb, children starting school
Back to school with balloons
Photo: © Horovyiunsplash.com/Ruslan

A new timetable, unfamiliar faces and carrying your own schoolbag to the classroom for the very first time: the start of a new school year is filled with many expectations. Whilst for most pupils a familiar daily routine returns after the holidays, this day marks a decisive step for those starting school for the first time. Starting school marks the beginning of a new chapter in their lives – full of discoveries, challenges and new encounters.

Back to school with gswb
Photo: ©www.gswb.at

Austria’s primary schools kick off the new school year

The figures also illustrate the scale of the new school year. According to Statistics Austria, around 372,900 children across Austria will be attending primary school in the 2026/27 school year. The highest pupil numbers are expected in Vienna, with around 82,300, Lower Austria, with around 69,300, and Upper Austria, with around 67,500 primary school pupils.

Between anticipation and initial challenges

For the new pupils themselves, their first day at school is dominated by these questions: Who will sit next to me? What will my teacher be like? Will I make new friends quickly?

Starting school brings with it numerous changes. New daily routines and tasks demand increasing independence, whilst at the same time a whole new world opens up for the children, one in which they can further develop their skills, discover their interests and experience new communities. It is only natural that anticipation and curiosity are mixed with a certain amount of nervousness during this special transition.

A small token for a big step

For the children of gswb staff members in Salzburg who are starting school, this special day comes with an extra little surprise. Managing Director Ferdinand Hochleitner has put together gswb school goody bags for the young pupils, designed to make their start in this new chapter of life a little sweeter. As well as some sweet treats, they also contain practical items for everyday school life: these include sports bags, water bottles and coloured pencils. 

#schongenial and gswb wish all new schoolchildren a successful start, joy in learning and discovering, enriching encounters and, above all, many wonderful moments during their time at school.

It's nice to see so many positive things:
gswb
Back