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Economy & Infrastructure

New 0.33-litre returnable bottle revolutionises the brewing world!

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In the world of beer, reusable packaging has always had a special significance. This environmentally friendly type of packaging makes it possible to conserve resources and reduce the CO2 footprint at the same time. Now BrauUnion Austria, in collaboration with Vetropack, is presenting an innovative solution: a 0.33-litre standard bottle that could revolutionise the entire brewing industry.

New reusable solution revolutionises the beer industry

Beer, which is traditionally consumed in returnable containers, is the focus of this new initiative. The introduction of a 0.33 litre standard bottle marks a significant step towards meeting the reusable quota. These bottles can be reused up to 40 times, saving not only labels and caps, but also valuable resources. Gabriela Maria Straka, Director Corporate Affairs & ESG Sustainability at BrauUnion Austria, emphasises the enormous CO2 savings of up to 75% that can be achieved by purchasing reusable bottles compared to disposable bottles.

Lighter, greener, better

The new standard bottle, which is produced using a special lightweight bottle technology, will be available to the entire brewing industry and will help to achieve the reusable bottle quota targets. Erich Jaquemar, Strategic Account Manager at Vetropack, explains the use of the Echovai process, which uses thermal hardening to make glass bottles more resistant and reduce their weight at the same time. These bottles are around a third lighter than conventional reusable bottles and can still be reused around 20% more often.

The Beer Culture Report 2023 shows that an overwhelming majority of Austrians prefer reusable bottles. The introduction of the 0.33-litre standard bottle in particular could help to convince more consumers of the benefits of the reusable system. Despite previous concerns about weight and ease of handling, this new solution offers an attractive alternative for all beer lovers. The introduction of this new reusable solution will make an important contribution to reducing the ecological footprint while promoting sustainability throughout the industry.

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Source: ots.at / brauunion.at

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