Using practical examples, he shows how SMEs can not only successfully master digital change, but also utilise it to their advantage. Garra emphasises an understandable presentation without technical jargon and encourages people to question old ways of thinking and break new ground.
In short, an encouraging plea in favour of SMEs: "Because SMEs are far more than just the products they manufacture. More than factories and machines. And even more than workforces and owners.
The SME sector is an idea that even digitalisation cannot shake. At least not as long as they remain true to it."
About the author
Philipp Garra, born in 1989, comes from Attendorn in the Sauerland region of Germany and grew up in a family-run supplier business. After studying business administration, he founded two start-ups and most recently worked at Microsoft. He now lives in Munich and supports medium-sized companies with digitalisation.
