As a brand with a long tradition and a passion for what it does, Blåkläder is proud to support athletes and teams that embody the same values. The partnerships are more than just sponsorship agreements. When Blåkläder supports someone, it does so out of conviction.
"Sports sponsorship is a matter of the heart for us" - the motives behind the commitment
For Blåkläder, sport reflects its own philosophy: hard work, enthusiasm and the will to get ahead. Athletes overcome obstacles and fight for their dreams, just like the brand. At the same time, social responsibility is important: many athletes and teams need sponsors to pursue their passion and take part in competitions.
"Sports sponsorship is a matter close to our hearts," says Helmut Wiesinger, Managing Director of Blåkläder Austria. “We support committed athletes with great passion.”
The Blåkläder partnerships in Austria: UNIQA ÖFB Cup and the Steinbach Black Wings Linz
Blåkläder has close ties with its partners in Austria: In team sports, Blåkläder sponsors, among others, the Steinbach Black Wings Linz ice hockey club, which stands for speed, teamwork and toughness - values that the brand also embodies. In addition, a partnership with the UNIQA ÖFB Cup has been agreed for the 2024/25 season.
Sponsorship beyond Austria: Blåkläder in Europe
The "Blåkläder friends" can be found far beyond the country's borders in many European countries. In Sweden, the brand's country of origin, as well as in Germany, France, Norway and other countries, Blåkläder is active in sports sponsorship with heart and soul. The focus is always on the idea of supporting athletes and teams who work hard, are courageous and strive for the best.
