Its history goes back to the Middle Ages. One of the most renowned choirs in the world developed from the monastery music of the Augustinian canons in St Florian. Today, the young singers thrill audiences on international concert stages, from Europe to Asia and America.
Whether in large concert halls or in church halls, the purity and clarity of their singing moves listeners of all ages. The Florian Boys' Choir carry not only music, but also values such as community, discipline and cultural heritage far beyond Austria's borders. They build bridges between nations, because everyone understands music, regardless of language or origin.
Culture needs partners
However, excellent cultural work of this dimension is hardly possible without strong support. The education of children, concert tours around the globe, the cultivation of a centuries-old repertoire - all of this requires not only passion, but also considerable resources. Even for a world-renowned choir like the Florian Boys' Choir, it is therefore necessary to have business partners at its side. They make a significant contribution to keeping this tradition alive and at the same time providing young people with an exceptional musical education.
backaldrin sets an example
One of these partners is backaldrin International The Kornspitz Company. The Austrian family business based in Asten is known worldwide for its baking ingredients and products and has also demonstrated social responsibility for many years.
Peter Augendopler, owner of backaldrin, emphasises: "Music and bread have a lot in common: both nourish - one the mind, the other the body. With our sponsorship, we want to help ensure that the Florian Boys' Choir can continue to bring their music to the world. For us, it is a matter close to our hearts to promote culture that connects generations and makes our country proud."
We think this commitment is #schongenial because it gives young voices a stage and keeps culture alive.
