Sport holds particular significance, especially in a region where daily life has been shaped by the effects of war for many years. Regular training provides structure and variety, fosters discipline and gives the players a sense of fulfilment from working together towards a common goal. It is not just about sporting achievements: the players learn to take responsibility, rise to challenges and rely on one another.
Personal commitment to the team
A special connection with HIRSCH is forged through Dipl.-Ing. Fadi Alkhoury of HIRSCH International, who supports the team as head coach. Through his personal commitment, he helps the players to develop further as athletes and realise their full potential.
Success is immediately visible on the basketball court: a well-executed play, a won match or the next step in a player’s personal development. At the same time, experiences are gained that are significant even off the court.
HIRSCH International takes responsibility
For HIRSCH International, social engagement is an integral part of responsible business practice. The basketball project in Mahrdeh is just one example of how the company’s support can directly benefit people and, in this case, open up opportunities for personal development for young women.
“Sport brings people together and gives young people the chance to believe in themselves and their abilities. We at HIRSCH want to support initiatives like this because, for us, social responsibility means creating opportunities,” confirms owner Otto Hirsch.
#absolutelybrilliant when the significance of sport extends far beyond results and league tables.
