Working together for greater visibility and equality

06/19/2026 | Sport & Health

Players from the ÖFB women’s national team — Photo: ©Mirja Geh

Women’s football has seen impressive growth in recent years. Sporting successes, rising spectator numbers and a growing media presence show that the importance of women’s football is steadily increasing. At the same time, there is still some catching up to do in many areas when it comes to visibility and recognition. Through its commitment to the ÖFB women’s national team, VERBUND is supporting this positive development and setting an example for greater equality, diversity and respect.

Female players as role models

In recent years, the ÖFB women’s national team has become a flagship for Austrian sport. The players embody a commitment to excellence, team spirit and perseverance – values that VERBUND also associates with the partnership.

In its communications, the company highlights the challenges that women still face. The national team players act as role models, demonstrating how commitment and self-confidence can help overcome barriers.

Sport as a platform for social issues

VERBUND harnesses the appeal of football to raise public awareness of issues such as equal opportunities, diversity and respect. The focus is not only on sporting success, but also on the team’s social impact.

The partnership is part of a corporate culture that recognises diversity and equality as key values. Through the collaboration with the ÖFB Women’s National Team, this ethos is made visible and underpinned by concrete measures.

#It’s brilliant when partnerships like this combine sponsorship with a social cause.