Footballer in front of cup collection box with Backaldrin basket
Photo: © Backaldrin
For a better mood in society.
Logo: Schon Genial
Sport & Health

A cup for a good cause

LASK, Backaldrin, cup donation campaign, Kinder-Krebs-Hilfe OÖ

Football thrives on emotion, passion and community values - not only on the pitch, but also beyond it. backaldrin and LASK take this responsibility seriously and are working together for a good cause.

Cup donation box with LASK player
Photo: © Backaldrin

In the 2024/25 season, a fundraising campaign was launched in favour of the Upper Austrian Children's Cancer Aid to support affected children and their families.

At LASK's Bundesliga home matches, fans have the opportunity to throw their deposit cups into donation boxes. 100 per cent of the net proceeds collected will go to the Upper Austrian Children's Cancer Aid, which is highly committed to helping children with cancer. It offers not only financial support, but also psychological counselling and social assistance for affected families.

The campaign has already met with a great response in the first two home games.

"We are delighted that the campaign has got off to such a good start and look forward to receiving more donations, because together we bake responsibility,"

emphasises Wolfgang Mayer.

Through this initiative, backaldrin and LASK are showing that football is more than just a game - it can be a platform for social cohesion and solidarity.

#schongenial, what creative approaches there are! Raising environmental awareness and contributing to improving the well-being of sick children at the same time! We can only say thank you for the idea and its realisation. An idea that invites imitation.

It's nice to see so many positive things:
backaldrin
Back