During these 16 days, a large number of buildings in Austria, including St Stephen's Cathedral and the Burgtheater, will be lit up in bright orange. The impressive light installation reminds the public of the goal of ending violence against women and girls. Studies show that one in five women in Austria has experienced physical or sexual violence. These figures clearly show how urgently further measures are needed to protect those affected and prevent violence.
In addition to the symbolic effect of the campaign, there is a particular focus on educational work and offers of help. Workshops, information campaigns and direct support, for example from women's shelters and emergency centres, help to empower those affected and raise awareness in society. However, it is not only social and institutional measures that are important - technical innovations can also contribute to increasing the safety of women.
Technological solutions as support in everyday life
Today, digitalisation offers a wide range of opportunities to increase personal safety. Technical tools can play a decisive role, especially in situations where help is needed quickly. One example of this is the "No Panic Button" from Emporia, an Austrian company that specialises in user-friendly smartphones.
Emporia: The smartphone as a bodyguard
With the "No Panic Button", Emporia has developed a function that turns smartphones into a personal safety companion. At the touch of a button, people in dangerous situations can make an emergency call and alert a pre-defined contact person. The current location is automatically transmitted, enabling rapid and targeted assistance.
This simple and effective solution is particularly aimed at women who need protection in potentially dangerous situations - whether in public or at home. The intuitive operation of the system ensures that help can be activated quickly, even in moments of stress.
Working together for greater safety
The link between "Orange the World" and technical innovations such as the "No Panic Button" shows how social commitment and technological solutions can go hand in hand. While "Orange the World" raises awareness of the issue of violence against women, Emporia offers a concrete approach to help those affected in dangerous situations. Such initiatives and technologies are essential for making women's lives safer and creating a violence-free society in the long term.
It's already genial what technology makes possible.
