Construction worker in Blåkläder Workwear
Photo: © Blåkläder Workwear
For a better mood in society.
Logo: Schon Genial

Strengthening equality - in sport and at work

Blåkläder Workwear, 365 days International Women's Day, Women's workwear

365 days of International Women's Day - that is the claim that Blåkläder lives by. 365 days of commitment to equal rights, respect and appreciation. Whether in everyday life, in sport or in professional life: Women still face challenges that need to be overcome together.

Ice hockey player from the Ice Cats
Photo: © Elisabeth Geber

Blåkläder Workwear is actively committed to supporting women in these areas and giving them the equality they deserve.

"Our aim is to support women in all areas - be it by promoting women in sport or by providing functional workwear tailored to women's needs. Equal opportunities is not just a buzzword for us, but a clear mission,"

emphasises Helmuth Wiesinger, Managing Director of Blåkläder Workwear.

Promoting women's sport through sponsorship

Blåkläder Workwear is specifically committed to promoting women in sport. By sponsoring major sporting events and supporting the IceCats women's ice hockey club, the company is helping to ensure that female athletes receive the recognition and opportunities they deserve. This commitment reflects the aspiration to actively support women on their path to greater visibility and success.

Workwear that optimally supports women

In addition to sport, Blåkläder Workwear is also committed to women in manual and industrial professions. With an extended women's range, the company offers workwear that is specially tailored to the requirements and fit needs of women. Functionality and safety are just as important as optimum comfort. Because only with the right equipment can women realise their full potential.

Craftswoman with Blåkläder Workwear
Photo: © Blåkläder Workwear
Cross-country skier with Blåkläder banner in the background
Photo: © Blåkläder Workwear
It's nice to see so many positive things:
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