The scheme is run free of charge by the participating fruit and horticultural societies throughout Vorarlberg. This ensures that regional fruit finds its way into kitchens, cider presses or jam jars, rather than going to waste.
The yellow ribbon makes all the difference
Another simple yet effective idea is the ‘Yellow Ribbon’ initiative. It signals that the fruit on this tree may be picked free of charge for personal use. So, anyone who spots a tree with a yellow ribbon knows that the owners want to share the fruit with others. The campaign helps to prevent food waste, promotes a mindful approach to regional food and, at the same time, strengthens community spirit.
#absolutelybrilliant, because fruit should be eaten, not thrown away. What’s more, this initiative brings people together, fosters an appreciation for regional food and helps to preserve our fruit-growing heritage.