These figures speak for themselves and show that technological innovation and environmental awareness can go hand in hand. The key lies in the dyeing process: while conventional methods consume enormous amounts of water, chemicals and energy, the colour pigment is already incorporated during the yarn production process in spun dyeing. This saves resources, reduces energy consumption and also ensures longer-lasting colours.
Responsibility through in-house production
"Traditional dyeing processes require large quantities of water, chemicals and a lot of energy. As we have our own production facilities, we can switch quickly when new, more environmentally friendly methods are developed and tested," explains Helmuth Wiesinger, Managing Director of Blåkläder Austria.
This vertical integration - i.e. control over all production steps - enables the company to implement innovations immediately. Around 400 different items of clothing have now been converted to the new, resource-saving material. This saves around 50 to 100 grams of CO₂ and up to 10 litres of water per item of clothing. All in all, it is a huge step towards sustainable textile production.
A future with a green vision
Blåkläder sees sustainability not as a short-term project, but as a long-term corporate mission. The aim is to further reduce the ecological footprint by using environmentally friendly materials, energy-efficient processes and responsible supply chains. The same philosophy always takes centre stage: longevity over speed, quality over quantity.
And we think 353 tonnes less CO₂ and 43 million litres less water are not only super sustainable, but above all #schongenial.
