Not only are they more environmentally friendly, they also strengthen the regional economy and secure jobs. At the same time, they allow consumers to know exactly where their food comes from - an aspect that has become increasingly relevant, especially in today's world. Buying local is therefore not only a culinary choice, but also an ethically and ecologically conscious one.
Tradition meets innovation: history in a glass
A particularly successful example of this philosophy is the collaboration with Traunsecco - a sparkling wine producer from Upper Austria that impresses with its love of the region, craftsmanship and innovative approach. Traunsecco is made from apples and pears from old, regional orchards. These historic fruit varieties are not only exceptional in flavour, but also ecologically significant as they contribute to the preservation of biodiversity.
They are produced using a particularly gentle process: The hand-picked fruit is processed using slow-press technology, which preserves the full flavour. The juice is refined with champagne yeasts, which give the sparkling wine its elegant perlage and remarkable depth of flavour. Some varieties are even matured in old whisky or rum barrels, which gives the finished product a very special flavour. The result is sparkling wines with a strong character that proudly bear their origins - fine, fruity and with a clear commitment to the region.
Sparkling shopping with responsibility
Available exclusively at Maximarkt, Traunsecco is not only a culinary delight, but also a statement. A statement in favour of regional added value, sustainable action and conscious consumption. We think that's #schongenial.
