Furthermore, soft factors are becoming increasingly important: quality of life, educational opportunities and a region’s image all influence its appeal to employees and managers. Companies carefully weigh up these criteria, analyse data and make forecasts in order to remain competitive in the long term. The choice of location therefore usually follows a rational, data-driven logic optimised for efficiency, growth and economic success.
But there is another way
When Allerstorfer GmbH was faced with the decision to find a new and larger company site, owner Daniel Allerstorfer took a remarkably different approach. Instead of relying solely on traditional location analyses, cost comparisons or infrastructure metrics, he put the people in the company at the centre.
He took a map and marked the home addresses of his approximately 80 employees with pins. On this basis, he calculated the geographical centre of all their home addresses: a point that promised the fairest possible commuting times for the entire workforce. The result of this simple yet effective method was Eferding. That is exactly where the new company headquarters was eventually built.
This decision impressively demonstrates how significantly entrepreneurial thinking can change when not only efficiency but also quality of life and employee satisfaction are taken into account as key criteria. After all, a location that is people-oriented not only strengthens loyalty to the company but also has a positive long-term impact on motivation, productivity and corporate culture.
And that is precisely why this approach is #brilliant.
